A few years ago, Boraie Development teamed up with legendary NBA superstar Shaquille O’Neal. Together, they developed a 168-unit apartment building at 1 Rector St. Though it’s not the building’s official name, many people refer to that building as “Shaq Towers.” Enthused by people’s response, O’Neal announced a second development.
While details are still under development, it’s been revealed that the next location, at 777 McCarter Highway in Downtown Newark, New Jersey, will be a 35-story property with 350 units. Nearly twice the size of his first co-op development, it’s no wonder why O’Neal refers to this next project as “the House that Shaq Built.”
O’Neal’s interest in developing properties throughout New Jersey has nothing to do with monetary gain. In his words, he wants to make Newark look more beautiful. In essence, he wants to see life and joy return to the neighborhoods he once called home.
If changing the way people see New Jersey is O’Neal’s dream, he found the right partner in Boraie Development to help achieve that dream. Boraie Development is known for its high-end luxury complexes. The most notable of its completed projects is The Aspire, a 17-story high rise in New Brunswick with over 200 units.
To be exact, The Aspire has 238 spacious residences, ranging from studio to two-bedroom apartments. The overall aesthetic and atmosphere of The Aspire are in the theme of a modern, full-service building people can spend their entire lives in and never feel sad.
The Aspire gives residents the chance to have the lifestyles they expect and deserve. Among the many exceptional amenities, residents of The Aspire have access to the most vibrant restaurant and retail center in all of central New Jersey. It was Hiam Boraie’s vision that The Aspire offer residents more.
His vision is seen in the floors plans featuring 9- and 10-foot ceilings. Such tall ceilings allow for oversized windows, which provide all units with amazing views of Downtown New Brunswick. While all residences have large windows and fantastic views, only a few have private terraces and balconies.
Though aesthetics and atmosphere are essential to creating the perfect luxury apartment, service is most important. It doesn’t matter how beautiful a place looks if its staff doesn’t smile and provide the best service.