Doe Deere is a Russian-born entrepreneur who launched her cosmetic line branded Lime Crime in late 2008. The aim of Lime Crime was to make bright, bold colors that work for both male and female clients. Doe Deere moved to the United States from Russian when she was just 17 to chase her dreams. Doe showed early on that she had a talent and passion for having her own business, even having a small business at the young age of 13 selling tempory tattoos in Russia. The original dream that drew her to the United States was to be a musician, but the dream changed to cosmetics as Doe realized this was her true passion and calling. A graduate of the fashion industry, Doe Deere has the strong belief that fashion and cosmetics go hand in hand. After 9 years of calling New York home, she moved to Los Angeles to expand her horizons and turn Lime Crime into a reality.
Doe Deere is known for her bold use of color, often sporting bright, pastel shaded hair, along with bold makeup to match her colorful wardrobe.
The initial launch of Lime Crime came about in late 2008. In 2009, Lime Crime introduced a bold, bright lipstick brand appropriately called Unicorn Lipsticks. These were followed up by Velvetines in 2012, and this product was responsible for starting a liquid lipstick phenomenon on the map. Lime Crime is billed as vegan, which is huge for a cosmetics brand as most cosmetic brands can’t claim this because they contain beeswax.
Lime Crime offers a variety of promotions and discounts so people who are new to the brand and curious can try it. There is a 15% student discount, as well as 10% off for email sign up. There is also a refer a friend program at Lime Crime. You refer a friend, they purchase one of Lime Crime’s fabulous products, and you get $5 off your next order. There is a free shipping option on US orders that total over $50, which can lead to additional savings on top of the discounts.
Lime Crime is a revolutionary company that has a bright future and will only continue to get bigger as it garners a bigger following.
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