Music industry at international level is enormous. In last year, 2016 music sale amounted to $17.2 billion. In this field, it requires industrious people and most of the leadership positions are assumed by men but Desiree Perez defies the odds and works as a man. Despite the fact that women are advancing in this industry, according to Perez, she holds the view that this success could happen sooner.
Perez has been involving with the most successful people in the industry. When you mention names like Jay-Z Carter, then the conversation will center at Perez. She has been helping Jay-Z to expand his enterprise for the last 22 years. Jay-Z cater is a big firm that comprises of the concert tour management, talent development, and music production at the same time. Desiree Perez has been at the core of activities in this company and at the same time ensuring that shareholders get their profits.
Desiree was in the forefront in 2008 to negotiate with Live Nation for a deal worth $150 million. Alongside Sir Lucian Grainge of Universal music, Desiree discussed the partnership prior the expiry of the current deal. She considered the partnership of the two to be influential to music industry. As Desiree took part in the negotiation, any affiliate of the ROC Nation was meant to benefit.
What Desiree Perez has done in the entertainment is awesome. It has not been easy for women to venture into this industry but Perez has done it. The fans, may not see the hard work that their stars have to put, they only see on the positive side of events and not what the stars have endured reaching their heights.
Since 2009, Desiree has been the Chief Operating Officer of the Roc Nation. She plays important role in the enterprise that includes management, labeling operations, and publishing. She took Samsung deal with Rihanna and also involved in the negotiation of the Beyoncé stadium formation.
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